The LinkedIn Omaha project was an expansion space that was to be a game changer for the group. AP+I Design was tasked with creating an environment that was connected to the LinkedIn Brand, but had a locally unique feel.
Omaha, rich in history, is an upcoming city of tech companies. It was important that the new space capture the underlying message of past, present and future. The space seamlessly blends the heritage of Omaha’s past, embraces current trends of LinkedIn’s young and vibrant culture and is a portal to cutting-edge technology and design of the future.
The authentic natural palette of creamy whites and warm grays is the backdrop on which modern elements are highlighted. Clean architectural lines are juxtaposed with ornate detailing, rich colors, naïve patterns, local art and diverse furniture–the look and feel of a home-like environment. Without overpowering the space, deep colors, textures and patterns are strategically applied to create balance and contrast, an eclectic blend that is unique to Omaha while aligning to LinkedIn’s brand. Materials combine effortlessly throughout the space, blurring the lines in which one area or era ends and another begins.