Symantec’s Toronto location needed to be revived to meet the latest workplace guidelines and emulate the company’s mission-driven culture. AP+I Design strategically designed interactive areas to take advantage of the large windows and views while providing for privacy and focus in the workspace. The project needed to be built out in two phases to allow employees to continue working as renovations took place, but the final result had to look and feel seamless.
Using Symantec’s guidelines as a springboard, AP+I added layers of project-specific materials and graphic elements to reflect Toronto’s unique energy and style. Brand colors were paired with a strong interiors palette to evoke an urban, industrial atmosphere. Custom wallpaper patterns pay homage to local architecture and weave local imagery, company values and iconography throughout the space. All these elements came together to provide brand continuity and rationality that continued holistically across both construction phases.